Teaming up, Strava and Nike want to elevate their respective fitness offerings.
What’s happening: Beginning later this summer, millions of Nike Run Club and Nike Training Club members will be able to upload workouts to Strava.
The integration simplifies a previously complicated process, building community across both platforms.
For its part, Strava is strengthening its position as the “center of connected fitness” while bringing more free users into its ecosystem in hopes of converting them to paying subscribers.
After a number of recent acquisitions and integrations, the Nike deal follows news of a forthcoming design update that will see Strava put community at the center of its product.
Rolling out this summer, Strava’s reimagined experience coincides with the launch of a Nike-branded Strava Club complete with challenges and content from its roster of world-class coaches and athletes.
According to a press release, the apparel maker isn’t just selling clothes; it’s championing a lifestyle:
“The partnership furthers Nike’s vision to make sport a daily habit and to champion every athlete’s movement journey through the power of digital connectivity, coaching, inspiration and community.”
Punchline: For both brands, fostering community spurs a commitment to fitness that pays dividends in the form of activewear or an annual subscription.