SuppCo wants to be the seal of approval.
What’s happening: The health app is launching TESTED, a certification program to validate active ingredients in supplements, secret shopper-style.
Wild west. SuppCo’s TrustScore rates 500+ supplements across 29 attributes and finds ~50% of claims inaccurate. Buying products at retail and testing in a third-party lab, TESTED prevents manufacturers from pre-selecting lots or influencing results.
Good or bad, results will be live on the platform and reevaluated annually.
Ultimate test. 74% of Americans take supplements, but 82% wish labels were more transparent. Built on TrustScore, SuppCo’s new cert wants to move the industry forward.
Standing behind their products, companies like Thorne, Momentous, and Pendulum are inaugural partners, with Momentous CEO Jeff Byers saying brands that claim accountability should be “willing to step up to the plate and prove it.”
Punchline: The supplement market demands regulation, and SuppCo is taking charge, cracking down on brands to instill consumer confidence.
