Technogym is building something new.
What’s happening: The Italian equipment maker unveiled Reform, its first Pilates reformer, with shipments beginning late 2025.
Leaps & bounds. Flexing its premium positioning, Technogym notched record revenue of €901M last year, up 11.5% YoY.
Shifting its mission to life sciences and longevity, gyms and clinics are fully onboard — ~80% of its sales are B2B.
Tinkering. Investing in innovation, Technogym launched smart dumbbells and functional strength rigs while syncing with Oura and Garmin.
With Reform, it’s merging high-end design with maximum functionality, pairing the machine with app-guided classes.
In form. Reformer Pilates is booming, and the race to equip is on.
- Smart reformer makers Reform Rx and Skōp are outfitting studios and hotels.
- BASI Systems and Balanced Body exclusively supply the Middle East’s GymNation and London’s Third Space, respectively.
- STRONG Pilates added a strength component to its hybrid row and bike reformers.
Punchline: Every gym is rushing to add strength or Pilates. Already an established strength outfitter, Technogym is enticing operators with a matching set.
