Fully stocked. Recovery tech maker Therabody installed its first vending machine at San Francisco International Airport.
A test flight in automated retail, the smart machines stock massage guns and recovery devices for on-the-go travelers.
Out and about. Therabody meets health-minded consumers where they are, selling through owned storefronts and third-party retail while inking gym and hospitality partnerships.
Getting hands-on, its experiential Reset stores offer IV drips, percussive massage, cryotherapy, and products for purchase.
Terminal wellness. Wellness brands are upgrading airport retail through automated storefronts.
Huel stocks meal replacement shakes for long flights.
Farmer’s Fridge slings fresh salads daily.
A win-win, brands reach a captive audience primed for purchase while travelers gain easy access to lifestyle-aligned products.
Punchline: As marketing channels grow crowded, everyone’s searching for underpriced attention. From out-of-home and activations to automated retail, wellness brands must get creative to reach new consumers.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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