Tim Cook: Apple’s Future is Health

Apple CEO Tim Cook is calling his shot.

Big bet. In an interview with WIRED, Cook discussed the company’s healthcare vision, stating:

“…if you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area.”

Early warning. This statement comes as Apple expands its health capabilities from basic heart monitoring to detecting serious conditions like AFib and sleep apnea.

Cook also highlighted Apple Watch’s life-saving technology:

“I’ve gotten so many notes over time from people who would have not survived had it not been for the alert on their wrist.”

Listen up. Apple plans to transform AirPods into accessible hearing devices, targeting the “vast majority of people with hearing issues” who remain undiagnosed.

This follows Apple’s strategy of making advanced health features available through everyday wearables rather than specialized medical devices.

Next frontier. Cook also hinted at ongoing research combining AI with real-time biometric data, noting the company is “pouring all of ourselves in here.”

While Cook avoided specifics, Apple is rumored to be pursuing glucose tracking, an AI-powered health coach, hydration sensing, and blood pressure monitoring to enhance its ecosystem.

Takeaway: An ambitious moonshot, Cook wants to transform healthcare into a proactive, AI-driven system centered around Apple Watch. With 2.2B devices worldwide and nearly unlimited resources, this effort is just getting underway.