TOCA Football Scores $100M For Tech-Enabled Soccer Concepts

TOCA Football

Soccer is surging.

What’s happening: TOCA Football, operator of tech-enabled soccer training facilities and entertainment venues, raised $100M to scale globally.

Training. Its 39 North American TOCA Soccer locations host data-enriched coaching sessions, youth clinics, and adult leagues.

Gaming. Spinoff concept TOCA Social adapts the sport for immersive eatertainment. Already open in the UK, it’s expanding to France, Mexico, and World Cup host city Dallas via partnership with the MLS.

With backing from footballers Harry Kane and Leah Williamson—plus ex-Topgolf CEO Erik Anderson on the board—TOCA hopes to advance the game through performance and play.

Rec Room

Beyond serious athletes, TOCA is banking on soccer fandom to stand out among emerging sport x social franchises.

  • Baseball-centric concepts Home Run Dugout and Batbox raised funding for expansion.
  • Travis Kelce-backed Chicken N Pickle plans 16 pickleball-equipped restaurants by ’26.
  • Basketball eatertainment venue JumpShot Live will open its first site next year.

Meanwhile, as Topgolf struggles, competitor Drive Shack is scaling tech-enabled mini golf venue Puttery, and simulator biz Five Iron Golf landed $20M from restaurateur Danny Meyer.

Takeaway: Tapping tech to reimagine sport, TOCA aims to inspire soccer’s next generation while reaching social recreation-starved fans.

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