UFC GYM is in expansion mode.
Beyond the Octagon
Offering a Big Box-style training ground for fighters but also everyday exercisers, the Ultimate Fighting Championship-affiliated gym has 150+ locations in 37 countries, and 800+ in development globally.
According to CEO Adam Sedlack, they can’t open them fast enough to meet demand. This year, he plans to open one UFC GYM per week. Starting ‘23/24, he envisions two to four openings per week.
The latest: Partnering with former MLB star Alex Rodriguez, UFC is opening its second UFC FIT location in Florida. A premium facility, it will offer general fitness classes, strength training, and a heavy bag area, plus an onsite cafe and recovery room.
Sidebar: UFC’s third fitness franchise, called Class UFC GYM, is a low-overhead, class-centric studio concept competing with other boutiques.
With surging demand and high brand recognition, its rapid rise may make other franchise operators start to sweat.