WeightWatchers is workshopping its business.
What’s happening: The weight management platform appointed SoulCycle co-founder Julie Rice as chief experience officer and acquired Peoplehood, her boutique support group concept.
Groupthink. Founded on “relational fitness,” Peoplehood’s NYC studio offered coach-led support groups, ranging from mindfulness to GLP-1 and menopause topics.
Community play. Known for building belonging, WW board member Rice will overhaul the company’s workshops, including 20K monthly meetings across 11 markets, with renewed focus on coaching, connection, and culture.
Absorbing Peoplehood’s curriculum, tech, and three-person team, WW plans to roll out new digital support groups rooted in education and accountability, helping members navigate life stages, side effects, and behavior change.
Regroup. With its workshop members losing twice the weight as those going solo, WW sees community as a key differentiator in an increasingly clinical weight loss market.
Following its bankruptcy and rebrand, the company is layering in longevity, hormone care, and human connection.
Punchline: In a world of miracle drugs and isolating apps, WeightWatchers is doubling down on real people, shared goals, and sustainable change.
