A new gym-as-clinic is taking shape.
What’s happening: Royal Personal Training plans to open a 30K-square-foot Beverly Hills club next summer.
Beyond PT, the new location will feature a Pilates studio, recovery services, contrast therapy, and an in-club Next Health clinic offering IV drips, an HBOT chamber, and concierge longevity medicine.
One of one. Conducting 3K one-on-one sessions per month, the company trains celebrities, athletes, and high-net-worth individuals, emphasizing result-oriented lifestyle coaching. Backing Royal’s vision, Life Time quietly invested in the business two years ago.
Heavy lifting. As strength scales up, demand for private sessions is surging, with 28% of gym-goers primarily working out 1:1, per ABC Fitness. AI trainers are gaining ground, but as exercisers pursue more specific goals, human connection, and injury prevention, premium coaching will become a moat for operators.
Punchline: While motivations for training have shifted for mental health and longevity, the desire for personal performance remains steady — and RPT’s preparing to strengthen its offering.
