Wellhub Expands in Europe
Wellhub
The corporate wellness arms race is on.
The news: Workplace wellness platform Wellhub bought Fitprime, an Italian B2B fitness brand.
The deal adds 200+ corporate clients, 4,300 wellness partners, 400K eligible employee subscribers, and Fitprime’s therapist-matching platform to Wellhub’s network.
Power moves. Doubling YoY revenue, Wellhub (formerly Gympass) now reaches 19K companies across 11 countries. Adding services while acquiring rivals, it’s addressing consumers’ holistic needs amid escalating competition.
Taking Stock
Platform players are on buying sprees as employee wellness becomes critical.
- Post Mindbody merger, ClassPass has scaled its consumer + B2B app to 30 countries.
- Europe’s Urban Sports Club landed €95M and acquired DACH region platform myClubs.
- Preceding a $200M raise, EGYM bought the UK’s Hussle, France’s Gymlib, and the US’s FitReserve to bolster Wellpass.
With 96% of employees prioritizing well-being benefits, more M&A is likely as platforms race to build comprehensive offerings.
Punchline: The war for talent runs through well-being. Betting scale and local expertise, wellness aggregators are promising employers the upper hand.
