In 2026, wellness rules the world.
All’s Well
Trendspotters across industries say wellness is reshaping sectors — influencing tech, beauty, personal care, home design, fashion, real estate, and everyday life.
Tech. a16z’s 2026 Big Ideas lists “Healthy MAUs”—monthly active preventative wellness consumers—as the next high-potential customer segment for healthtech. This group is high-agency, data-informed, and increasingly willing to pay OOP for subscription services.
Lifestyle. LinkedIn’s 2026 predictions mention mainstream biohacking, continuous biometrics, circadian-friendly workspaces, AI therapy laws, women’s health momentum, screen fatigue, and loneliness driving demand for IRL experiences.
In an LI video, Arianna Huffington says scientific backing moved wellness from warm and fuzzy habits to legitimate medical intervention, calling for lifestyle shifts as a first-line intervention.
Aging, beauty, and home. For its 2026 Global Predictions, Mintel says “The New Young” has arrived, with aging arcs being redefined as midlife care and longevity come into focus.
It projects the rise of endocrine-safe personal and home care, with beauty meeting metabolic health and ambient wellness systems adapting to nervous systems.
Fashion. McKinsey x BoF’s State of Fashion Report acknowledges “The Wellbeing Era” has fundamentally shifted how consumers shop, suggesting labels infuse wellness in their DNA via lifestyle design, partnership plays, and third spaces.
Ends Well
Winning the people, nearly all of the top 25 brands on PA Consulting’s 2025 Impact Index leaned toward well-being—from Rivian’s conscious cars to Little Spoon’s BFY baby food.
Punchline: A shift we saw coming in 2019, every brand now wants to be a wellness brand. As outlined in our 2025 Halftime and Wrapped Report, the space is crowding quickly — but companies who understand the sector’s philosophical underpinnings will come out on top.
