Linecook is building the Strava for cooking.
What’s happening: The social cooking app raised a $2.3M pre-seed backed by the founders of Strava, WHOOP, and MyFitnessPal, as well as Ardent VC and others.
Secret sauce. Launching in public beta, Linecook helps home cooks track what they make, refine their craft, and connect with other enthusiasts.
Replacing manual entry, AI analyzes photos of ingredients, prep, and finished dishes while prompting users for commentary — generating a shareable recipe and social post.
Let them cook. After selling Recover Athletics to Strava, Linecook founders Nick Stewart and Nick Kafker helped build premium features for the social fitness app.
Now, they’re applying those lessons to cooking — pairing product insight with personal passion to turn home chefs into a connected, competitive community.
Healthy hobby. Compared to eating out, cooking at home is linked to better diet quality and improved long-term health outcomes. Beyond nutrition, it also inspires joy, creativity, and connection.
Gamifying healthy habits, Linecook’s planning features for diet considerations, tags for nutritional quality, and social challenges recreating viral dishes.
Punchline: Marrying social economics with personal pride points, Linecook is betting home cooking can be the new cool.
