Arketa, a platform helping fitness businesses scale hybrid offerings, raised $7.6M in a funding round from First Round Capital, Amity Ventures, Fitt Capital, Y Combinator, and others.
Hybrid Workouts, Hybrid Revenue
Arketa provides a software stack for monetization beyond in-person classes.
Enabling a hybrid fitness experience, the platform provides a no-code hub for brick-and-mortar studios and digital content creators.
In addition to managing class bookings and payment processing, Arketa unlocks additional revenue streams, including live-streamed classes, video libraries, multi-day experiences like retreats and teacher trainings, and branded retail.
Serving thousands of clients, and handling “millions of dollars of revenue per month,” Arketa supports an array of businesses, including studios like Vancouver’s TurF, activewear retailer Free People Movement, and fitness influencer Lindsey Harrod.
Already gaining traction, the pandemic accelerated the shift to hybrid workout routines.
Unable to find an end-to-end platform for business management, studios were forced to cobble together fragmented short-term solutions.
Seizing the opportunity, Arketa is building the omnichannel infrastructure for the future of fitness, helping businesses increase digital and in person revenue.
According to Arketa co-founder and CEO Rachel Lea Fishman, instructors and studio owners deliver extraordinary value for members and the industry, but the monetization side can be a challenge.
Having previously worked as a fitness instructor herself, and staying closely connected with operators as a boutique class devotee, Fishman said the company obsesses over maximizing impact for its users:
“We’re unlocking new monetization streams in this hybrid world, helping studios earn more than they were through in-person classes alone.”
But, with exercise preference trending toward a 50–50 split between the gym and home, filling classes is only half the battle.