What’s happening.

Why it matters.

June 17, 2021

Social+ Fitness: Community-focused Apps Outpace Competitors

The strength of a brand’s digital community can make or break fitness companies.

June 17, 2021

Nutrition Bars Cash In On Brain and Gut Health

A new batch of bar makers are doubling down on brain health.

June 17, 2021

The Peloton of ‘X’ Trend Goes Global

The connected fitness competition has gone global.

June 17, 2021

Investors Bet Millions on Plant-based Chicken Nuggets

The battle of the chicken alternatives is heating up.

June 15, 2021

Smart Rings to Offer Contactless Payments

The pandemic accelerated interest in wearable technology and touchless payments.

June 15, 2021

Barry’s and FORME Announce Exclusive Partnership

Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.

June 15, 2021

lululemon Seeks New Health & Fitness Patents

The company has filed a number of health- and wellness-related patents this year.

June 15, 2021

How lululemon’s Acquisition of Mirror is Playing Out

As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.

June 1, 2021

Leaked Document Shows Nestlé Poor Record on Health

The majority of its product portfolio is unhealthy.

April 24, 2021

Gen Z: The Ultimate Wellness Consumer

April 20, 2021

F45 Training Enters Pilates with New Studio Concept

FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.

December 20, 2020

Salad Chain Sweetgreen Expands into the Suburbs

The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.

June 30, 2020

The Future of Personal Training

In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.

February 24, 2020

Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone

November 19, 2019

The Shifting Fitness Landscape