What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

August 30, 2021
Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?
Many think NFTs might help reform a major problem in healthcare.
August 30, 2021
Houseplant Therapy: Green Thumbs to Fight the Blues
As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.
August 30, 2021
Eight Sleep Adds $86M in Series C Funding
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
August 30, 2021
WHOOP Reaches $3.6B Valuation in $200M Funding Round
With a focus on performance, WHOOP has popularized recovery and strain scoring.
August 28, 2021
Headspace Merges with Ginger, forms $3B Mental Wellness Company
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
August 25, 2021
Metabolic Telehealth Startup Calibrate Raises $100M
Series B funding led by Founders Fund and Tiger Global
August 25, 2021
Rootine CEO Rachel Sanders
Exploring the growing opportunity in personalized nutrition.
August 24, 2021
Startups and Employers Offer Egg Freezing as a Service
Preaching empowerment, boutique clinics promise women they can have it all — a career now, a baby later.
August 24, 2021
The Big Business of Brain Tech
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
August 24, 2021
Connected Fitness Brands Double Down on Retail Partnerships
Equipment makers are partnering with retailers to display and demo products.
August 23, 2021
Endurance Tech: Indoor Cycling Beyond Peloton
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
August 21, 2021
Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M
The top stories impacting the business of fitness and wellness from the past week.
August 20, 2021
Metabolic Fitness Company Ultrahuman Raises $17.5M
Ultrahuman hopes to positively impact the growing metabolic health crisis.
August 19, 2021
Chris Sherry, Head of Sales at Future
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
August 18, 2021
Grace McNamara CEO of EXi
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
August 16, 2021
Branding or Better-for-you: What’s the Deal with Plant-based Foods?
Beyond ethics and sustainability, is plant-based actually better for our diets?
August 16, 2021
Dying Well: Tech Startups Tap Death Wellness
A rising number of grief wellness startups are here to help you die better.
August 16, 2021
The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More
Startups are racing to formulate the next big alt-meat.
August 14, 2021
Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified
The top stories impacting the business of fitness and wellness from the past week.
August 14, 2021
Gamified Rowing Startup Aviron Raises $4.5M
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
August 9, 2021
The Future of Recovery: Icy Hot or Lukewarm?
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
August 9, 2021
Clean Pharma Comes For Over-The-Counter Meds
A new generation of medicine brands are creating better-for-you versions of OTC meds.
August 9, 2021
Cash for Abs: The Rise of Pay-For-Fitness Startups
Startups in this space offer consumers stronger incentives to make healthier choices.
August 6, 2021
Oova CEO Amy Divaraniya
Bringing clarity to the complex world of fertility.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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