What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

June 22, 2021
B2B Fitness: Peloton Enters Corporate Wellness
The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.
June 22, 2021
Facebook’s Zuckerberg: The Future of Fitness is in VR
The Facebook exec believes virtual reality is the future of fitness.
June 22, 2021
Gym Visits Rebound, Approaching Pre-Pandemic Levels
Across the industry, things are looking up.
June 21, 2021
Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands
Prominent pros are leveling up, becoming venture capitalists or founders in their own right.
June 17, 2021
Glucose Monitoring and Metabolic Health Startups Scale Up
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
June 17, 2021
Beyond the Bike: The Connected Rowing Wars are Heating Up
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
June 17, 2021
Social+ Fitness: Community-focused Apps Outpace Competitors
The strength of a brand’s digital community can make or break fitness companies.
June 17, 2021
Nutrition Bars Cash In On Brain and Gut Health
A new batch of bar makers are doubling down on brain health.
June 17, 2021
The Peloton of ‘X’ Trend Goes Global
The connected fitness competition has gone global.
June 17, 2021
Investors Bet Millions on Plant-based Chicken Nuggets
The battle of the chicken alternatives is heating up.
June 15, 2021
Smart Rings to Offer Contactless Payments
The pandemic accelerated interest in wearable technology and touchless payments.
June 15, 2021
Barry’s and FORME Announce Exclusive Partnership
Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.
June 15, 2021
lululemon Seeks New Health & Fitness Patents
The company has filed a number of health- and wellness-related patents this year.
June 15, 2021
How lululemon’s Acquisition of Mirror is Playing Out
As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.
June 1, 2021
Leaked Document Shows Nestlé Poor Record on Health
The majority of its product portfolio is unhealthy.
April 24, 2021
Gen Z: The Ultimate Wellness Consumer
April 20, 2021
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
December 20, 2020
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
June 30, 2020
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
February 24, 2020
Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone
November 19, 2019
The Shifting Fitness Landscape
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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