What’s happening.

Why it matters.

February 3, 2022

Digital Personal Training App Future Lands $75M

Investors bet on accountability-as-a-service.

February 2, 2022

Prebiotic Soda Maker OLIPOP Raises $30M

The functional soft drink category pops off.

February 1, 2022

Say Hello to Anxiety Tech

From meditation orbs to sleep headbands, startups aim to optimize mindfulness.

February 1, 2022

OliveX Founder Keith Rumjahn

Building the fitness metaverse.

January 28, 2022

FLOWBIO Co-founder Stefan van der Fluit

Decoding athletic performance through sweat.

January 27, 2022

iFIT Health & Fitness Faces $300M Lawsuit

A key investor is suing the equipment maker.

January 24, 2022

Move-to-Earn Gets a Boost: Web3 Startup STEPN Raises $5M

Rent NFT sneakers. Run. Reap rewards.

January 24, 2022

Turning Back the Clock: Kernel Founder Conducts Biological Age Experiments

Is aging optional? Researchers try it out for themselves.

January 21, 2022

beam Co-founders Kevin Moran & Matt Lombardi

CBD, nootropics, and functional wellness.

January 21, 2022

Plant-based Jerky Takes A Bite of the $3.6B Meat Snack Market

From grass-fed beef to mushroom, coconut, and kelp.

January 20, 2022

Sanctuary Founder Robert Martin

Immersive wellness retreats close to home.

January 19, 2022

RPM Training Co. CEO Shane Rogers

Functional training takes on connected cardio.

January 17, 2022

The Church of Wellness

Spirituality for personal well-being.

January 17, 2022

YourCoach Health CEO Marina Borukhovich

Creating a specialized health coach marketplace.

January 13, 2022

FitLab Raises $15M, Acquires Fitplan, Ragnar, and Electric

The funding fuels FitLab's integrated fitness platform.

January 11, 2022

The Rise of Walking

From Apple Fitness+ to Strava, walking is in.

January 10, 2022

Retiring Well: Aging Gets an Upgrade

Senior care communities are getting a makeover.

January 6, 2022

Nike Sues Lululemon, Claims MIRROR Infringes on Patents

Apparel makers clash over digital fitness IP.

January 6, 2022

Spoked Founder Richard Lang

Building an AI cycling coach.

January 6, 2022

Liteboxer Launches VR Workouts

The fitness subscription is coming to Oculus Quest 2.

January 3, 2022

The Breakaway Co-founder Jordan Kobert

Simplifying fitness data, starting with cycling.

January 3, 2022

Wild.AI Founder Hélène Guillaume Pabis

Unlocking female performance.

December 31, 2021

Zwift Readies New Smart Bike and Indoor Trainer

The company’s connected equipment is set to launch in July 2022.

December 28, 2021

Cult.fit Adds Four Companies in Acquisition Spree

With $145M in new funding, the company is rolling up health and fitness brands.