Headspace Acquires Mental Wellness App Shine


Mental health platform Headspace Health acquired Shine, a self-guided mindfulness app designed with the BIPOC community in mind.

What they’re getting: Shine’s culturally inclusive content features daily meditations, self-care courses and workshops, and personalized support.

Since 2016, it has amassed 6M visitors and 45K paid subscribers while serving 90 enterprise clients through its Shine at Work platform. Deal terms were not disclosed.

Between the lines: Even as demand for meditation apps declines and rival Calm cut 20% of its workforce, Headspace has continued to diversify (for lack of a better word) its portfolio of services.

Early 2020. Before the pandemic boosted its MAU, achieved 62M downloads in 190 countries with two million paid subscribers and 600+ corporate partners. It raised $93M in a Series C that February.

October 2021. Headspace acquired corporate mental healthcare startup Ginger, restructuring as Headspace Health at a $3B valuation. In doing so, it advanced beyond mindfulness, positioning itself as an employer-sponsored solution for burnout, anxiety, stress, and other behavioral health concerns.

January 2022. It acquired Sayana, an AI chatbot and mood-tracking platform, improving its user experience while potentially scaling its reach.

Looking ahead: With Shine, Headspace Health becomes more things to more people. As countless mental health and wearable startups roll out corporate wellness programs of their own, a wealth of effective and inclusive content is a clear differentiator.

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