What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

August 24, 2021
The Big Business of Brain Tech
Investors and entrepreneurs are pushing towards scaling neural technology to the general public.
August 24, 2021
Connected Fitness Brands Double Down on Retail Partnerships
Equipment makers are partnering with retailers to display and demo products.
August 23, 2021
Endurance Tech: Indoor Cycling Beyond Peloton
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
August 21, 2021
Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M
The top stories impacting the business of fitness and wellness from the past week.
August 20, 2021
Metabolic Fitness Company Ultrahuman Raises $17.5M
Ultrahuman hopes to positively impact the growing metabolic health crisis.
August 19, 2021
Chris Sherry, Head of Sales at Future
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
August 18, 2021
Grace McNamara CEO of EXi
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
August 16, 2021
Branding or Better-for-you: What’s the Deal with Plant-based Foods?
Beyond ethics and sustainability, is plant-based actually better for our diets?
August 16, 2021
Dying Well: Tech Startups Tap Death Wellness
A rising number of grief wellness startups are here to help you die better.
August 16, 2021
The Next Frontier of Plant-Based Meat: Fake Nuggets, Alt-Fish, and More
Startups are racing to formulate the next big alt-meat.
August 14, 2021
Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified
The top stories impacting the business of fitness and wellness from the past week.
August 14, 2021
Gamified Rowing Startup Aviron Raises $4.5M
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
August 9, 2021
The Future of Recovery: Icy Hot or Lukewarm?
The recovery world is buzzing with remedies to help upgrade your post-exercise regimen.
August 9, 2021
Clean Pharma Comes For Over-The-Counter Meds
A new generation of medicine brands are creating better-for-you versions of OTC meds.
August 9, 2021
Cash for Abs: The Rise of Pay-For-Fitness Startups
Startups in this space offer consumers stronger incentives to make healthier choices.
August 6, 2021
Oova CEO Amy Divaraniya
Bringing clarity to the complex world of fertility.
August 6, 2021
Cadoo CEO Colm Hayden
Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.
August 3, 2021
Athleta Launches Digital Platform for Women’s Well-being
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
August 3, 2021
Nike’s Arsenal of Apps
Hoping to own the customer experience, Nike is redefining itself.
August 2, 2021
Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors
Activist athletes are taking up the torch to fight mental health stigma.
August 2, 2021
From High-performance to Hangovers: The Rise of Clean Hydration
Consumers are increasingly reaching for cleaner hydration options.
July 30, 2021
Recover Athletics CEO Nick Stewart
Building an injury prevention and recovery app for endurance athletes.
July 29, 2021
Micro-Gym Startup Silofit Raises $10.25M
Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.
July 29, 2021
MyYogaTeacher Founder & CEO Jitendra Gupta
Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.
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