What’s happening.

Why it matters.

October 8, 2021

Assistive Tech: Increasing Access and Destigmatizing Disabilities

Overlooked for years, assistive tech hopes to turn the corner.

October 5, 2021

Peloton of Pilates: High-tech Reformers Have Arrived

Pilates wants in on the connected fitness boom.

October 4, 2021

Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness

Virtual athletic competitions are on the rise.

October 3, 2021

Amazon Enters Fitness, Doubles Down on Wearables

Amazon continued its healthcare push this week.

September 28, 2021

Health Club Operator Life Time Files to go Public

The Minnesota-based fitness chain is returning to the stock market.

September 28, 2021

Playpulse Secures $2M for Its Gamified Fitness Bike

Into the fitness metaverse.

September 28, 2021

Rewire Fitness Co-founder and CEO Sun Sachs

Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.

September 27, 2021

The Rise of DTC Men’s Health

The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.

September 27, 2021

The Zzz Economy: Sleep Tech Startups are Scaling Up

Sleep companies are catering to a growing group of consumers in search of quality rest.

September 26, 2021

Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down

The top stories impacting the business of fitness and wellness from the past week.

September 20, 2021

Elektra Health Co-founders Alessandra Henderson and Jannine Versi

Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi

September 20, 2021

Retail Wellness: Big Boxes and Pharmacies Move into Healthcare

From wellness hubs to primary care clinics, the retail landscape is shifting.

September 20, 2021

Connected Clothes: Redefining Wearable Tech

Exploring the future of tech-integrated fabrics.

September 19, 2021

Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More

The top stories impacting the business of fitness and wellness from the past week.

September 19, 2021

On Running: Sprinting Into the Public Markets

The Swiss-based activewear company made its public debut last week.

September 13, 2021

Calling it Quits: Burnout is Causing an Employee Exodus

As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.

September 11, 2021

Peloton Pushes into Apparel with New Private Label Brand

Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.

September 7, 2021

Sustainable Activewear: Suiting Up to Cool Down the Planet

For consumer-facing corporations, sustainability is now table stakes.

September 6, 2021

Locally Sourced, Publicly Traded: Sweetgreen Doubles Down on Tech Ahead of IPO

The company filed for IPO this summer and has since placed several tech-centric strategic bets.

September 5, 2021

WHOOP Acquires PUSH, Plans High-Performance Platform

PUSH aligns with WHOOP’s focus on high performance.

August 31, 2021

iFIT Health & Fitness Files for IPO

The equipment manufacturer formerly known as ICON Health & Fitness is going public.

August 30, 2021

The Next Wave of Precision Health: Smart Toilets?

Leaning into preventative care, scientists want to bring the lab to your bathroom.

August 30, 2021

Crypto Meets Healthcare: Can NFTs Transform Patient Data Management?

Many think NFTs might help reform a major problem in healthcare.

August 30, 2021

Houseplant Therapy: Green Thumbs to Fight the Blues

As anxiety and stress levels surge, houseplant startups provide a sense of solace for consumers.