Posts byRyan Deer

Ryan Deer
Connected Rowing Heats Up
It’s Hydrow vs. Peloton vs. everyone.
Americans Aren’t Sold on Plant-based Meat
But plants are key to fixing food.
Eyeing VR Fitness, Liteboxer Expands Beyond the Fight Game
It’s anyone’s game.
Katalyst Scores $26M For Electrical Stimulation Fitness
Efficiency is key.
Muoverti Rebrands to MUOV, Unveils Triathlon Bike
But the competition is stiff.
Consumers are Spending Big on Holistic Health
And that budget is set to grow.
Booking Platforms Benefit from Spa & Beauty Boom
Self-care is big business.
WHOOP Targets Interoperability with New Developer Kit
The door is open for personalization.
World Gym is Reimagining its Iconic Clubs
Strength boutiques in a box.
lululemon Launches Omnichannel Fitness Membership
It's also cutting MIRROR’s price in half.
Amazon Launches Bedside Sleep Tracker
Part alarm clock, part smart sensor.
Life Time Expands Fitness Living Concept
It’s a high-priced lifestyle.
Equipment Maker Nautilus Considers Sale
The home fitness boom slows.
Consumers Can’t Put a Price on Wellness
Preventative health is in.
Gym Visits Surpass Pre-Pandemic Highs
But at-home exercise remains popular.
Dan Zavorotny, Co-founder and COO of NutriSense
CGMs for lifestyle change.
Perform CEO Eric Brownrout
Democratizing run coaching.
WeNatal Co-founders Ronit Menashe & Vida Delrahim
Making prenatal care a team effort.
Peloton Officially Enters The Rowing Wars
Its rower is ready, but the competition is steep.
ROMWOD Rebrands, Targets Mindful Movement
Pliability is the new big thing.
Apple Expands Fitness+ Beyond its Smartwatch
iPhone owners in 21 countries can tune in.
Perch Raises $4M for 3D Strength Tracking
Velocity-based training powers up.
Therabody Raises $165M, Doubles Down on Wellness
Recovery, self-care, and mindfulness under one umbrella.
Sustainability as Strategy: Patagonia Founder Gives Company to Environmental Trusts
Nike, On, adidas target conscious consumers too.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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