Bulk up. The equipment maker unveiled StrengthErg, a machine using air resistance for strength training exercises, with units set to ship Q1’25.
Delivering up to 1,500lbs of force in a rower-like frame, users train seated leg presses, chest presses, and rows while tracking progress through a synced app.
R&D. Considered the gold standard in cardio-endurance, Concept2 spent two years developing StrengthErg, with the founders citing personal interest in strength training for longevity.
Big lift. As exercisers prioritize strength workouts, equipment brands are innovating.
Hydrow bought smart strength brand Speede, while OxeFit landed $17.5M.
Tonal upgraded workout metrics as at-home strength rival amp emerged.
Technogym debuted connected dumbbells, beating Kabata’s AI pair to market.
Elsewhere… EGYM added $200M, FitLab acquired Assault Fitness, and Rogue launched a rowing erg.
Punchline: While classic machinery is timeless and effective, strength training needed a modern upgrade — and Concept2 was thinking outside the box.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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