Concept2 is flexing.
Bulk up. The equipment maker unveiled StrengthErg, a machine using air resistance for strength training exercises, with units set to ship Q1’25.
Delivering up to 1,500lbs of force in a rower-like frame, users train seated leg presses, chest presses, and rows while tracking progress through a synced app.
R&D. Considered the gold standard in cardio-endurance, Concept2 spent two years developing StrengthErg, with the founders citing personal interest in strength training for longevity.
Big lift. As exercisers prioritize strength workouts, equipment brands are innovating.
- Hydrow bought smart strength brand Speede, while OxeFit landed $17.5M.
- Tonal upgraded workout metrics as at-home strength rival amp emerged.
- Technogym debuted connected dumbbells, beating Kabata’s AI pair to market.
Elsewhere… EGYM added $200M, FitLab acquired Assault Fitness, and Rogue launched a rowing erg.
Punchline: While classic machinery is timeless and effective, strength training needed a modern upgrade — and Concept2 was thinking outside the box.
