CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness is going public.

The brands: A holding company of boutique fitness brands—including Club Pilates, Pure Barre, CycleBar, Row House, StretchLab, AKT, YogaSix, STRIDE, and Rumble—Xponential has been acquiring studio concepts since 2015.

By the numbers: According to an SEC filing, Xponential generated sales of $442M in 2020, down from $560M in 2019.

  • The fitness chain has sold 3,371 franchise licenses, with 1,765 studios in operation.
  • The franchisor said no permanent studio closures resulted from the pandemic.
  • Losses totaled $37M and $14M in 2019 and 2020, respectively. In Q1 2021, net losses reached $5M.

On the Pod: In his appearance on the Fitt Insider podcast, Xponential Fitness CEO Anthony Geisler said he was bullish on the future of boutique fitness.

During a pandemic, Geisler noted the company earned $400M+ in revenue, opened 250 new locations, and acquired boxing brand Rumble.

Going forward, Xponential could pursue additional acquisitions — with Geisler acknowledging that the holding company wants to add a strength-focused workout concept.

Eyeing an omnichannel future, the company plans to leverage its multi-studio membership XPASS and its GO digital platform to drive engagement. Xponential’s chief executive also said launching connected fitness equipment isn’t out of the question.

Breaking down the business of fitness and wellness

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