From skin health to menopause care, wellness is getting quantified.
Apple brings menopause to the masses.
At WWDC, the company announced new menopause and perimenopause features inside its Health app.
- Users can now track symptoms, access educational resources, and receive notifications when cycle patterns suggest perimenopause may be occurring.
- With around 2M women entering perimenopause each year in the US and ~6K entering menopause every day, the opportunity is evolving into one of the fastest-growing categories in consumer health
Companies like Oura, Midi Health, and Hims & Hers set the stage for dedicated products and care pathways around hormonal health. Now, Apple is bringing those conversations to one of the world’s largest health platforms.
Xponential Fitness pays the price for hyper-growth.
The parent company of Club Pilates, Pure Barre, StretchLab, and YogaSix agreed to pay $3.9M to settle allegations from New York’s attorney general that it misled franchisees about how long studios would take to open.
- According to the settlement, prospective owners were told locations could open in three to six months, while actual timelines averaged 13+ months.
- The agreement follows a series of challenges for the boutique fitness franchisor, including a strategic review, brand divestitures, franchise litigation, and leadership changes.
After years of rapid growth, investors, operators, and regulators are asking tougher questions about what a sustainable fitness studio actually looks like.
Wearables target skin health
The90 launched Gem, a UV-tracking pendant designed to measure real-time exposure to UVA and UVB rays.
- Paired with a personalized skin profile, the device recommends sun exposure windows, UV thresholds, and sunscreen reapplication timing.
- Although roughly 90% of visible skin aging is attributed to UV exposure, most consumers still rely on generic weather forecasts or guesswork to manage their sun intake.
After quantifying sleep, recovery, glucose, and activity, wellness companies are turning previously invisible health signals into measurable daily inputs.
