Consumers and operators are rethinking what access to healthcare really means.
General Medicine scales healthcare ecommerce
PillPack co-founder TJ Parker’s General Medicine raised $120M to build a consumer layer for healthcare.
The company is approaching care like ecommerce, creating a one-stop platform for medications, labs, telehealth, specialists, and other services.
After selling PillPack to Amazon for $1B, Parker helped build Amazon’s pharmacy and primary care businesses. Now he’s applying that consumer-focused playbook across healthcare.
As telehealth, DTC, and AI doctors chip away at the traditional system, General Medicine is betting healthcare’s next interface looks more like a marketplace.
Altro Health is building a “Shopify for wellness businesses”
Altro Health raised $7M to help wellness businesses offer medical treatments in-house.
The company provides infrastructure for fitness operators, medspas, and longevity clubs to offer peptides, GLP-1s, hormone therapy, and personalized care.
Altro already works with 500 fitness operators and wellness businesses, connecting providers, prescriptions, and clinical services through a single platform.
As the gym-as-clinic model gains ground, Altro is betting the next step is making access to peptides and other treatments more convenient — and more clinically controlled.
True Food Kitchen files bankruptcy
True Food Kitchen filed for Chapter 11 bankruptcy and closed 12 restaurants.
The wellness-focused restaurant chain will put its business up for sale while its remaining 34 locations across 14 states continue to operate.
With financial problems dating back to the pandemic, the company secured $20M in debtor-in-possession financing, subject to court approval, to fund the restructuring and sale process.
After reaching a peak of 46 locations, True Food is now looking for a long-term partner to reset the business around its original health-focused concept.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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