The wellness OS is taking shape.
What’s happening: EGYM is merging with Playlist, the parent company of Mindbody, ClassPass, and Booker, creating a $7.5B global fitness and wellness platform.
Big deal. Backed by $785M in fresh funding, the new entity integrates software, connected hardware, consumer booking, and workplace well-being — supporting consumers, facility operators, and employers.
In sync. Connecting complementary layers of the wellness stack, Playlist will tap EGYM’s European roots to expand its SaaS and marketplace offerings, while EGYM’s 20K-employer Wellpass leverages Playlist’s network across North America and Asia.
In play. Touting $800M in combined 2025 revenue, Playlist-EGYM will deploy funding to advance AI-driven club management tech and personalization for their partners. The strategy pairs EGYM’s smart strength equipment and adaptive AI training with Playlist’s discovery, booking, and consumer interfaces — aligning prevention, performance, and participation.
According to Playlist CEO Fritz Lanman, the merger creates an opportunity to reimagine fitness and wellness, using “AI to improve utilization, engagement, and retention” across partners, employers, and consumers.
The combined platform also supports “a more integrated approach that connects fitness, wellness, healthcare, and in-person experiences.”
Looking ahead: As preventative healthcare goes mainstream, consumers face a familiar problem: too much data, too little clarity. Adding a streamlined lifestyle layer, Playlist and EGYM are turning infrastructure—not apps—into the on-ramp to action.
