EGYM
EGYM is playing to its strengths.
The news: The fitness equipment and technology company added ~$200M in new funding led by L Catterton and Meritech Capital.
Now valued at over $1B, EGYM is expanding its tech-enabled ecosystem to bridge fitness and healthcare.
On track. Leveraging commercial sales of its smart equipment as a wedge into adjacent markets, the German company’s strength machines prescribe and track workouts to quantify health outcomes.
By integrating a corporate wellness solution and AI-powered training plans, EGYM aims to prevent chronic conditions through strength training.
- It supplies machines to 18K global fitness and health facilities, including US chain EōS.
- Scaling its corporate program Wellpass, it acquired the UK’s Hussle and US’s FitReserve to reach 16K employers.
- This spring, it launched Genius, an AI-powered fitness hub tailoring programming for members and streamlining engagement for operators.
Going big. True to its name, the company believes the gym is central to the future of fitness and healthcare — and its US expansion will be key.
A massive undertaking, EGYM has spent over a decade laying the foundation for a vertically integrated exercise experience. Having successfully equipped club operators, employers, and health-seekers, its ability to triage, track, and train sets guide rails for the gym-as-clinic.
Punchline: Strength is essential to healthspan, and EGYM hopes to be the missing link in making it accessible and effective.
