Everlast is building HYROX’s UK home.
What’s happening: The Frasers Group-operated gym chain will open 60 HYROX Performance Centers in the UK and Ireland by 2028.
Outfitted with co-branded HYROX x Centr equipment and competition turf, hubs in Liverpool, Manchester, and Dublin will open in the coming months, hosting classes and training programs.
All systems go. Operating 60 clubs across the UK and Ireland, Everlast moved beyond boxing, blending big-box and boutique features.
Spurred by an “elevation strategy,” upgraded clubs and flagships pairing functional fitness zones with saunas and ice baths are fueling member growth. Meeting demand, it’s rebranding four recently acquired Roko clubs while prepping its first Irish site in Dublin.
Already a HYROX affiliate, its extended partnership strengthens a push to bring performance-led training to the gym floor.
Signed up. Targeting 1M annual participants by 2027, HYROX is rolling out its club-in-club Performance Centers globally to recruit racers.
Locking down potentially lucrative territory agreements, Gold’s Gym will introduce the model to the US later this year, while GymNation will drive its Middle East expansion.
Looking ahead: With a focus on functional fitness in clubs and on race day, Everlast is paving the way for growth.
