HYROX Unveils Training Centers
HYROX
HYROX is transforming gyms into training centers.
What’s happening: The fitness racing company debuted its flagship Performance Center in Berlin, called HPC Kreuzberg.
HIIT house. Built in partnership with European gym outfitter Perform Better, the facility sets a blueprint for HYROX training centers, offering:
- Dedicated facility or gym-in-gym options
- Custom floor plans optimized for group HYROX workouts
- Premium equipment packages from Concept2 and Centr
The highest tier of its affiliate network, HYROX Performance Centers (HPCs) gain geographic exclusivity, design support, and turnkey programming.
Mass movement. Turning fitness into a mass participation event, HYROX is in growth mode, with 175K+ competitors taking part in 65+ races across 30 cities during the ‘23/’24 season.
Expanding its ecosystem, HYROX counts 5K affiliated training clubs, added coach certifications, and landed an apparel deal with PUMA.
Prioritizing functional movements over barbell or gymnastics-based skills, HYROX is more accessible than its cousin CrossFit helping accelerate adoption.
Punchline: Targeting 1M annual participants and 170 global events by 2027, HYROX sees training as the top of the funnel. Sweetening the deal for partners, operators investing in HPCs gain a fresh concept with community baked in.
