The AI-powered future of fitness.
You’re invited: Join us November 13–16 in West Palm Beach for the Fitt Insider x Eudēmonia Health Innovation Lab — featuring leaders from Function Health, Solidcore, Remedy Place, AG1, and top venture firms. Interested founders, CEOs, and investors can reply to this email for details.
Consumers want answers.
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The preventative healthcare market is approaching $775B, with imaging accounting for a third of spending.
As precision bloodwork and AI promote health agency, rates of PET (23%), ultrasound (16%), and CT (15%) scans are expected to rise over the next decade.
Meanwhile, elective full-body MRIs are becoming more popular, but the medical establishment still warns of false positives and unnecessary anxiety.
Scan Inc.
Placing scantech at the center of care, well-funded start-ups are letting data refute the criticism.
- Prenuvo reports 49% of scans need follow-up, 2.5–5% spot cancers or brain conditions, and half of flagged exams in its cancer trial revealed a positive biopsy.
- Function Health-owned Ezra claims its AI “flash MRI” finds cancer in 6% of patients but hasn’t published clinical studies, a point Prenuvo criticizes.
- Neko Health’s non-MR tech detects conditions from skin cancer to heart disease, with 1.2% life-threatening and 4% needing immediate intervention.
Next-gen. Resonating with consumers and investors, imaging clinics are accelerating worldwide — with SimonMed and CoreViva scaling in the States, aeon gaining insurance backing in Switzerland, and Everlab plotting beyond Australia.
Flash Forward
A disconnect, while only 5.3% of Americans complete recommended preventative screenings, 59% are willing to pay for a next-gen scan.
Bundling diagnostics, Function Health integrated heart and lung CT scans powered by Nanox’s AI. Real impact, Cleerly’s coronary CT course-corrects 57% of treatment decisions, while GE’s AI heart ultrasound speeds results by 360%.
Catching cancers, Clairity Breast enhances mammograms, while the UK’s NHS uses Quibim to boost prostate cancer detection above 90%. Tracking the brain, NVIDIA equips MRIs for Parkinson’s, and London’s MYndspan is mainstreaming MEG scans.
A key metric in the GLP-1s era, Springbok Analytics’ MRIs decode muscle and tissue health.
False positive. Hidden trade-offs, CT radiation may account for ~5% of US cancers, relying on AI can erode clinical judgement, and overconfidence in scans could lead patients to opt out of routine screenings like colonoscopies and mammograms — but many skip these anyway.
Impeding access, out-of-pocket costs are up 90% in two decades, with insurers often denying supplemental exams — meaning the most vulnerable patients are often priced out.
Punchline: No tech is without caveats, and scrutiny is warranted. But those who can afford to are buying full-body checks as the future.
🎙 On the Podcast
Everlab founder Marc Hermann discusses the future of longevity medicine.
Based in Australia, Everlab combines state-of-the-art clinics, specialized docs, bespoke screening plans, and a full-stack digital platform to prevent illness.
We also cover: Australian vs. US regulatory rules, bridging wellness with traditional care, and personalizing the member journey.
Listen to today’s episode here
💸 Oura eyes $11B valuation
The smart ring maker is closing in on a $875M+ investment that would double its 2024 valuation, per Bloomberg.
Fully loaded. With 2.5M rings sold last year and 5.5M shipped to date, Oura expects $1B in 2025 revenue and $1.5B in 2026.
Locked in. Generating ~20% revenue from subscriptions, the hardware maker is pushing software upgrades, syncing Dexcom CGMs, integrating Maven Clinic care plans, and piloting an AI health coach.
Blue oceans. A consumer brand with bigger ambitions, CEO Tom Hale hinted at Oura’s path to a Personal Health OS, scaling healthcare and defense partnerships while protecting its IP.
Looking ahead: If Oura can evolve from a ring into an operating system, it could become the infrastructure for preventative health.
🔮 Making Exercise the First Line of Defense
The fitness industry has a data problem. EGYM has the solution.
With BioAge making raw metrics more actionable, and Genius creating adaptive, AI-powered training plans, EGYM unites assessment, programming, and progress in one intelligent workflow.
For trainers. AI handles the heavy lifting so they can provide personalized guidance and build meaningful relationships.
For members. Clear performance insights and adaptive plans boost motivation, progress, and results.
For operators. A scalable ecosystem improves retention, reduces overhead, and puts your club at the forefront of preventative health.
From smart equipment to corporate wellness, EGYM is forging the future of fitness. Learn more at EGYM.com.
🏃 Runners are going off-road
Trail running uploads on Strava doubled in three years, while UTMB race entries are up 2.4x since 2022.
Ultra-accessible. A $20B economy once defined by ultra distance, trail runs now skew shorter. Two-thirds of participants stick to marathon distance or less, and the average Strava trail run is roughly six miles.
New faces. Women and Gen Z are fueling growth — female participation is up 2.6x, while Gen Z women increased trail uploads 6.5x in three years. Still gaining, 800K runners toed the line in the first half of 2025, including 42% in their first trail event.
Happy trails. Trail running is getting social, with 50%+ of UTMB runners arriving with friends or family, and group trail runs on Strava growing 20% in three years.
Takeaway: Powered by community, inclusivity, and culture, trail running is reshaping travel, tech, and lifestyle while defining the next era of outdoor sport.
📰 News & Notes
- Strava explores IPO.
- Tom Brady joins Aescape.
- WHOOP enters diagnostics.
- Wearables decode perimenopause.
- Aviron debuts ultra-silent smart bike.
- GLP-1 microdosing reshapes weight loss.
- Momentous launches longevity supplements.
- Pause expands Aescape partnership nationwide.
- Ambient unveils phone-free bedside sleep assistant.
- Spren validates smartphone body composition tech.
- Tonal adds mindful movement trainer Kristin McGee.
- Flex unlocks HSA/FSA funds for Fitbod strength training.
- Ultrahuman reports subscription-driven FY25 profitability.
- Know Wellness debuts at-home diagnostic health platform.
- SwimClub launches doctor-approved male fertility supplements.
💰 Money Moves
US 🇺🇸 / Canada 🇨🇦
Longevity clinic operator Next Health acquired medical weight loss chain Lindora from Xponential Fitness.
Club management platforms Xplor Technologies and Clubessential Holdings merged.
Rec, a booking platform for parks and recreation operators, raised $11M in a Series A led by Crosslink Capital.
MoldCo, a mold and environmental toxin diagnostic and treatment platform, raised $8M in seed round co-led by Cantos and Collaborative Fund.
Slate Milk, maker of high-protein dairy beverages, added $23M in a Series B round.
Energy shot maker Ketone-IQ secured a “seven-figure” investment.
ZBiotics, makers of anti-hangover probiotic drink mixes, acquired gut health brand Eden from precision health company January AI.
Functional mushroom chocolate brand Alice Mushrooms landed $8M in a Series A led by NewBound Venture Capital.
Men’s performance skincare brand MARGIN secured an undisclosed investment from NBA star Kyle Kuzma.
Elm Biosciences, an anti-aging skincare line co-founded by Martha Stewart, added funding.
Women’s mental health platform Seven Starling raised $8M in a round led by Rethink Impact.
Europe 🇪🇺
Time Atlas Labs, Finnish creator of an app contextualizing users’ lifestyle, raised €1.8M ($2.1M).
Nolla Health, a Norwegian AI-powered dermatology platform, announced $4.5M and entered the US.
French workplace mental health platform Moodwork secured €3.1M ($3.6M) in funding.
Asia 🌏
Indian supplements maker Supply6 secured Rs 9.1 crore ($1.1M) in a seed round.
Atona Impact Fund, a joint venture between Hyatt, Kiraku, and Takenaka Corp., closed ¥22B ($149M) to develop hot spring hotels in Japan.
Dubai-based Amaani closed a $3M seed round to scale its skincare and beauty brand Aïza.
Africa 🌍
South African functional beverage maker Pura secured $15M to enter the US.
Today’s newsletter was brought to you by Anthony Vennare, Joe Vennare, Ryan Deer, and Jasmina Breen.
