Khloud is keeping up.
What’s happening: The protein-infused snack brand secured $15M to fuel nationwide distribution at Target, Walmart, Starbucks, and more.
Mindful munchies. Founded by Khloé Kardashian, Khloud taps whey powder and seed oil alternatives for better-for-you, protein-packed iterations of traditional snacks like popcorn and chips. With $27M+ in total funding, the brand will push beyond 29K retail doors and into new product categories.
Female-focused. With women fueling protein and creatine sales, Khloud is tapping into the demo, with design-forward packaging, portioned snacking, and product seeding with sorority houses and content creators.
Snack stars. From protein mania to fibermaxxing, functional snacks, supps, and bevs have become an investment playground for celebs.
Keeping it in the fam, Kim Kardashian joined paraxanthine-powered energy drink company UPDATE as co-founder, while Kourtney Kardashian Barker’s Lemme is expected to top $200M in sales in ’26. Finding niches, Maria Shriver and Patrick Schwarzenegger’s brain-boosting bar line MOSH secured $13M.
Punchline: The protein craze isn’t going anywhere, and grazing culture will only grow. Starting with chips and popcorn, Khloud will hope to shift from celeb-backed novelty to everyday staple.
