LOVB
Women’s sports are a growth engine.
Invested. League One Volleyball (LOVB) raised $100M in new funding from Atwater Capital, Ares, and Left Lane Capital.
Counting ~16K athletes, LOVB operates 58 youth clubs nationwide, scaling pipeline programs alongside its impending pro league.
A direct line for marketers, 95% of LOVB’s club demographic is girls ages 12–26. Buying in, adidas and REVOLVE will help the league reimagine uniforms and bridge sports x fashion.
Way up. Women’s sports revenue spiked >300% in the past three years, with no signs of slowing.
- Giannis Antetokounmpo’s Build Your Legacy Ventures backed 3-on-3 women’s basketball league Unrivaled.
- Disney CEO Bob Iger and Willow Bay acquired Angel City FC for a record $250M in September.
- Businesswoman Michele Kang pledged $30M to US Soccer’s girls and women’s programs.
As the WNBA, NWSL, and PWHL add expansion teams, Women’s Elite Rugby (WER), Women’s Premier League Lacrosse (WPLL), and Women’s Professional Baseball League (WPBL) are preparing their debuts.
Punchline: Women will control 75% of discretionary spending by 2029. Seizing their influence, new leagues offer early backers lower cost of entry plus potentially higher returns.
