Industry news,
delivered every Tuesday.

April 5, 2022

Issue No. 177: Buy vs. Build

With the future of fitness in flux, opportunistic acquirers could reshape the industry.

March 29, 2022

Issue No. 176: Android of Fitness

As the smart equipment sector evolves, the future of connected fitness could look less like Apple and more like Android.

March 22, 2022

Issue No. 175: The Functional Beverage Boom

Better-for-you beverages are blowing up. From functional water to no-alcohol booze, startups are vying to cash in on the trillion-dollar drinks game.

March 15, 2022

Issue No. 174: Psychedelics as Medicine

Moving into the mainstream, psychedelics are showing promise as the next big thing in mental wellness.

March 8, 2022

Issue No. 173: Prescription Wearables

Beyond step counting, wearable makers are eyeing lucrative pieces of the trillion-dollar healthcare market.

March 1, 2022

Issue No. 172: Rowing Wars

The old-school ergometer has become a connected fitness battleground.

February 22, 2022

Issue No. 171: The State of Supplements

On track to top $505B by 2028, the supplement category shows no signs of slowing down.

February 15, 2022

Issue No. 170: Healthcare-Funded Fitness

Backed by employers and insurance providers, brands are eyeing opportunities in healthcare-funded fitness.

February 8, 2022

Issue No. 169: Fitness Comes Full Circle

Against all odds, gyms aren’t dead. And, despite their in-person competitors being hamstrung, digital and connected equipment companies aren’t the definitive victors.

February 1, 2022

Issue No. 168: web3 x Fitness

web3 is already reshaping a wide range of industries. Now, the disruption has reached fitness.

January 25, 2022

Issue No. 167: Zwift’s Fitness Metaverse

As Zwift plots its next move, today, we’ll look at how far the company can climb.

January 18, 2022

Issue No. 166: Next-Gen Health Wearables

From smart clothing to contact lenses and skin patches, the next generation of health wearables is taking shape

January 11, 2022

Issue No. 165: Nike’s Digital Transformation

Transcending shoes and sport, the Nike brand has become a cultural phenomenon. Striving for more, the company has proven willing to reinvent itself.

January 4, 2022

Issue No. 164: What’s Trending in 2022

Kicking off a new year, today, we’re exploring what’s next in health and fitness.

December 28, 2021

Issue No. 163: Year-End Review

As 2021 comes to a close, today, we’re looking back at key developments from the year that was.

December 21, 2021

Issue No. 162: The Business of Sustainability

Eyeing economic incentives and environmental benefits, health and wellness brands are all in on sustainability.

December 14, 2021

Issue No. 161: WHOOP’s High-Performance Platform

From smart clothes to virtual communities and even healthcare, we’re taking stock of WHOOP’s rise and the roadmap ahead. 

December 7, 2021

Issue No. 160: The Mental Health Gym

From cognitive resilience to emotional health, mental fitness is bulking up. 

November 30, 2021

Issue No. 159: Creating Healthier Cities

The rise of cities has come with a hidden cost. Ultimately, good health depends not only on how we live, but also on where we live.

November 23, 2021

Issue No. 158: Tracking Strava’s Rise

Riding the pandemic booms of running and cycling while reaching newfound profitability, Strava’s gearing up for its next move.

November 16, 2021

Issue No. 157: Fitt Insider Update

An update from our co-founders on what’s new and in the works at Fitt Insider.

November 9, 2021

Issue No. 156: The Gen Z Playbook

From wellness to mental health and sustainability, we’re exploring Gen Z’s perspective and influence on the future of well-being.

November 2, 2021

Issue No. 155: Sweetgreen’s Salad Empire

The salad chain is valued at more than $1.6B and recently filed to go public. Can this salad shop redefine fast food? Let’s dig in.

October 26, 2021

Issue No. 154: Recreation’s Renaissance

A new generation of recreationalists is reimagining movement for the masses.