Industry news,
delivered every Tuesday.

August 9, 2022

Issue No. 195: Kids These Days

From self-care to mental health and doctor visits, Gen Z is reimagining well-being.

August 2, 2022

Issue No. 194: Meta x VR Fitness

Meta CEO Mark Zuckerberg wants to monopolize the metaverse… including VR fitness.

July 26, 2022

Issue No. 193: Big Tech x Healthcare

Forget smartphones, search engines, and same-day delivery; Big Tech wants to reinvent healthcare.

July 19, 2022

Issue No. 192: Sweat to Save

Companies are paying people to live well. But, will money get us moving?

July 12, 2022

Issue No. 191: The Sleep Economy

Championing sleep, brands are cashing in on bedtime.

July 5, 2022

Issue No. 190: Mid-year Insights

Revisiting the trends, challenges, and opportunities defining fitness and wellness so far this year.

June 28, 2022

Issue No. 189: Destination Wellness

Beyond bougie spas or luxury resorts, wellness is redefining travel.

June 21, 2022

Issue No. 188: Smart Ring Wars

Forget the wrist wars; smart ring makers are fighting for your finger.

June 14, 2022

Issue No. 187: Sound On

Functional audio wants to transform well-being.

June 7, 2022

Issue No. 186: What Comes Next

The trends shaping the future of fitness.

May 31, 2022

Issue No. 185: Stressed

Stress is wreaking havoc on our health. Now, stress-specific solutions are trending up.

May 24, 2022

Issue No. 184: Join the Club

As the pendulum swings from digital community to real-life connection, social wellness experiences are in high demand.

May 17, 2022

Issue No. 183: Food as Medicine

From nutrition apps to prescription meal plans, food-as-medicine startups are serving up health from the inside out.

May 10, 2022

Issue No. 182: Quality Control

As countless mental health startups swoop in, some are drawing backlash for placing profits over patients.

May 3, 2022

Issue No. 181: Fitness Creators, Revisited

Like the rest of the industry, the fitness creator category is in flux.

April 26, 2022

Issue No. 180: The Metabolic Health Report

The metabolic health crisis and the future of metabolic health tech companies promising to curb diabetes and obesity.

April 19, 2022

Issue No. 179: Adventure Tech

Once-niche activities are becoming booming industries, igniting a lucrative adventure sports awakening.

April 12, 2022

Issue No. 178: House Call

As consumers demand more for their health, startups aim to reinvent the house call for modern times.

April 5, 2022

Issue No. 177: Buy vs. Build

With the future of fitness in flux, opportunistic acquirers could reshape the industry.

March 29, 2022

Issue No. 176: Android of Fitness

As the smart equipment sector evolves, the future of connected fitness could look less like Apple and more like Android.

March 22, 2022

Issue No. 175: The Functional Beverage Boom

Better-for-you beverages are blowing up. From functional water to no-alcohol booze, startups are vying to cash in on the trillion-dollar drinks game.

March 15, 2022

Issue No. 174: Psychedelics as Medicine

Moving into the mainstream, psychedelics are showing promise as the next big thing in mental wellness.

March 8, 2022

Issue No. 173: Prescription Wearables

Beyond step counting, wearable makers are eyeing lucrative pieces of the trillion-dollar healthcare market.

March 1, 2022

Issue No. 172: Rowing Wars

The old-school ergometer has become a connected fitness battleground.