Oura
Oura is on a roll.
The news: The smart ring maker is buying Sparta Science, a performance analytics company, to enhance its enterprise data platform.
Stacking. Sparta’s Trinsic software translates movement data into population-level health insights, including strength, injury risk, and recovery status.
Integrating the tech, Oura will level up its B2B Teams dashboard for corporate wellness, healthcare, and government clients, including the US Department of Defense.
Enterprising. Strengthening its ecosystem to fend off competition, Oura just launched its next-gen ring and continuously expanded features since surpassing 2.5M devices sold.
Its third acquisition in two years, Oura added Veri, a metabolic health startup, in September and digital identity platform Proxy last year.
Looking ahead: As the wearable wars heat up, Oura is positioning itself as a consumer wellness leader and enterprise health solution. With hints of more M&A to come, the company’s evolution shows no signs of slowing.
