Peloton is riding with reformers.
What’s happening: The connected fitness company acquired Skōp, maker of smart Pilates reformer, as it pushes deeper into strength, wellness, and longevity.
Springboard. Skōp’s tech tracks metrics like weight distribution, movement tempo, spring resistance, and form in real time. Retailing at $8K, the brand was scaling commercially, outfitting boutiques, hospitality, and physiotherapy.
Under tension. No stranger, engagement for Peloton’s mat Pilates content surged 48% YoY last quarter. Central to its strength strategy, the company will pair Skōp’s expertise with increased investment in R&D and instructor talent.
With newer equipment like its rower and Cross Training Series failing to move the needle, it’s tapping one of the world’s fastest-growing modalities for a boost. Much needed, Peloton shed 218K hardware members last quarter alone.
Reformer wars. Late to the game, Peloton is entering a competitive market for connected reformers — iFIT acquired Reform RX, Dua Lipa joined as co-founder of Frame Fitness, MACROFIT bought Flexia, and Technogym launched its own high-end machine.
But, with a focus on commercial sales and best-in-class content, Peloton will leverage Skōp to enhance its functional training ecosystem.
Punchline: Peloton hit the ceiling on cardio enthusiasts. Assembling new parts, it’s going all-in on hybrid strength.
