Expanding to New York City, wellness social club Remedy Place raised $5M in a funding round from its own membership base, as well as recording artists ZEDD and Rüfus du Sol.
Aiming to build community, there are lounges and a bar serving non-alcoholic beverages.
Only 200 memberships are sold at this location — with many being invite-only. Running $500/mo. for dues, members can purchase a la carte wellness services at a discounted rate. Springing for an all-access pass will cost $2,500/mo.
Naturally, the club’s regulars include wealthy celebrities like the Kardashians and Olympian Shaun White. However, most of Remedy Place’s revenue comes from non-members, who are capable of booking full-price treatments based on availability.
Coast to coast. On September 4, Remedy Place starts a new chapter with a new, larger location in New York City’s Flatiron District. The 7,200-square-foot club will feature many of the same amenities but also offer hydroxytherapy pods and guided ice bath and breathwork sessions.
300 memberships will be sold, with between 75–100 coming from personal invite of founder & CEO Dr. Jonathan Leary. Dues will be $600/mo. for base membership and $2,750/mo. for unlimited services. A detailed application is required.
Despite its high price-point, Leary says it’s about combating loneliness and experiencing holistic self-care as a community:
“Everything there in the club you can do alone, but we’d rather you do it with others, as a substitute for what you normally do to socialize.”
Bigger picture: Expensive and exclusive, Remedy Place isn’t for everyone. But community-based wellness experiences are gaining widespread appeal. In this space, watch Restore Hyper Wellness, Reset by Therabody, and Othership, who also just happened to sign an NYC lease.