Therabody Debuts Airport Vending Machine

Wellness brands are travel-ready.

Fully stocked. Recovery tech maker Therabody installed its first vending machine at San Francisco International Airport.

A test flight in automated retail, the smart machines stock massage guns and recovery devices for on-the-go travelers.

Out and about. Therabody meets health-minded consumers where they are, selling through owned storefronts and third-party retail while inking gym and hospitality partnerships.

Getting hands-on, its experiential Reset stores offer IV drips, percussive massage, cryotherapy, and products for purchase.

Terminal wellness. Wellness brands are upgrading airport retail through automated storefronts.

• AG1 is rolling out supplement vending machines.
• Huel stocks meal replacement shakes for long flights.
• Farmer’s Fridge slings fresh salads daily.

A win-win, brands reach a captive audience primed for purchase while travelers gain easy access to lifestyle-aligned products.

Punchline: As marketing channels grow crowded, everyone’s searching for underpriced attention. From out-of-home and activations to automated retail, wellness brands must get creative to reach new consumers.