Wellness brands are travel-ready.
Fully stocked. Recovery tech maker Therabody installed its first vending machine at San Francisco International Airport.
A test flight in automated retail, the smart machines stock massage guns and recovery devices for on-the-go travelers.
Out and about. Therabody meets health-minded consumers where they are, selling through owned storefronts and third-party retail while inking gym and hospitality partnerships.
Getting hands-on, its experiential Reset stores offer IV drips, percussive massage, cryotherapy, and products for purchase.
Terminal wellness. Wellness brands are upgrading airport retail through automated storefronts.
- AG1 is rolling out supplement vending machines.
- Huel stocks meal replacement shakes for long flights.
- Farmer’s Fridge slings fresh salads daily.
A win-win, brands reach a captive audience primed for purchase while travelers gain easy access to lifestyle-aligned products.
Punchline: As marketing channels grow crowded, everyone’s searching for underpriced attention. From out-of-home and activations to automated retail, wellness brands must get creative to reach new consumers.
