Tag team. Erewhon added whole-body MRI company Prenuvo to its Lifestyle Collective, giving members $400 off preventative scans. Stacking partners, the LA-based organic grocer also offers exclusives on Seed, Function Health, Alo, and more.
One of us. Like its aisles, Erewhon’s Collective is curated for wellness-minded members, instilling a sense of camaraderie in consumers.
Following a similar playbook, fitness brands are using membership programs to incentivize repeat business.
Selling luxury, Equinox Circle includes travel, healthtech, and nutrition deals, including custom ŌURA rings and Thorne supplements.
For a $125 fee, Bandit members gain access to freebies and IRL events, plus perks from brands like Hyperice, Cadence, and Ketone-IQ.
Free to join, lululemon’s membership includes deals on Barry’s, Sweetgreen, and AG1.
Elsewhere, Pvolve and Vuori are re-upping their mutually beneficial partnership, hosting IRL activations featuring smoothies, flowers, and free fits.
Punchline: In the fitness and wellness industry, the best story wins. Forming tribes and serving good vibes, brands are syncing up to show consumers what they stand for.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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