What’s happening: Amassing a 25K-person NYC waitlist, its first US preventative health clinic opens in SoHo September 24.
A blueprint for multi-city expansion, the Sweden-born company plans a Miami location this year, followed by sites in San Francisco and Washington, DC.
Stateside. After scaling in the UK, the company raised $700M and hired Amazon Health’s former medical chief to accelerate in the US, a country lagging far behind other developed nations on health outcomes.
Targeting highly engaged, data-informed users, plugging in a system like Neko’s rewires the traditional model for healthy people, making prevention a default.
Looking ahead: With price and time constraints forcing Americans to skip checkups in record numbers, Neko will scale annual 60-minute, $499 diagnostics to reverse the trend.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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