What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

October 11, 2023
FORME Acquires CLMBR, Targets B2B Sales
Equipment makers look beyond at-home fitness.
October 11, 2023
Supergut Founder & CEO Marc Washington
Prebiotics vs. the metabolic health crisis.
October 10, 2023
barre3 Acquires The Barre Code, Reaches 185 Studios
The deal unites two leading barre brands.
October 10, 2023
Fitness Brands Enter Mixed Reality
Quest 3 and Vision Pro offer a whole new world.
October 10, 2023
Jessica Facussé and Henrik Andersson, Co-founders of Little Lunches
Feeding the family, fighting childhood obesity.
October 10, 2023
Researchers Decode the Gut-Muscle Axis
Startups target microbiome optimization.
October 10, 2023
United, Therabody Partner for In-Air Wellness
Promising passengers the “best sleep in the sky.”
October 10, 2023
Digital Personal Training App CoPilot Adds $6.5M
Making one-on-one coaching accessible.
October 3, 2023
Consumers Want Better-for-you Breakfasts
Legacy cereal sales are sinking.
October 3, 2023
CDC Issues New Warning on Obesity Epidemic
22 states have crossed a dangerous threshold.
October 3, 2023
Energy, Hydration, Creatine Supplements See Sales Surge
Fitness supplements find new audiences.
October 3, 2023
Brandon Bean, Co-Founder & CEO of Lumin Fitness
Pioneering tech-personalized boutique fitness.
October 3, 2023
Maitham Dib, CEO of Vital
Enabling preventative healthcare with a single API.
September 27, 2023
Lululemon Teams with Peloton, Shutters MIRROR
The apparel brand exits digital fitness.
September 26, 2023
WHOOP Unveils AI-Powered Coach
Biometric-based health and fitness advice, on demand.
September 26, 2023
Vuori, Pvolve Partner For Community Activations
It’s the new brand playbook.
September 26, 2023
Universal Music Group Wants in on Wellness
It sees the future of music as medicine.
September 25, 2023
Dr. Matthew Dawson, Co-founder & CEO of Wild Health
Genetics-based personalized healthcare for longevity.
September 20, 2023
NatureQuant CEO Jared Hanley
Addressing humans’ growing nature deficit.
September 19, 2023
Arc’teryx, Salomon Parent Company Files For IPO
Gorpcore is going public.
September 19, 2023
Apple’s Glucose Tracking Quest Continues
The top-secret project taps a new leader.
September 18, 2023
AllTrails Launches Curated National Park Guides
Hikers need an extra push out the door.
September 12, 2023
Bold Adds $17M to Scale Digital Fitness for Seniors
The company delivers exercise programs for healthy aging.
September 12, 2023
Chris Hemworth’s Centr Enters Equipment, Partners with Walmart
It’s touting ecosystem with affordability.
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