What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Jocelyn Florence, Partner at Parallel

Helping wellness brands find their voice.

adidas Launches High-Performance Reactivewear

Its RHEON leggings give athletes a leg up.

WHOOP Launches Stress Tracking, Breathwork Protocols

It seeks to stop stress in its tracks.

Liteboxer Rebrands to Litesport, Enters Strength Training

It’s bringing real weight into the metaverse.

Pilates is Booming, Again

The low-impact workout is gaining new fans.

Target Adds Gainful, Wonderbelly to Wellness Lineup

Retailers tap DTC health brands to court Gen Z.

Smart Backboard Maker huupe Scores $11M

Its connected basketball hoop aims to advance the game.

BreakAway Data CEO Dave Anderson

Direct-to-athlete data.

John Mackey’s New Business Enters Telehealth

The Whole Foods founder eyes food as medicine.

Apollo Neuro Launches Wearable Designed to Keep You Asleep

It’s using AI and sound waves to go beyond tracking.

Oura Unveils Chronotyping to Optimize Sleep

Its Body Clock feature syncs with your circadian rhythm.

Gardening Linked to Improved Mental, Physical, Nutritional Health

And store-bought produce has never been more expensive.

Fount Raises $12M for Personalized Performance Optimization

Its methods rely on individual experimentation.

Researchers Say Exercise is More Effective Than Antidepressants

For better mental health, movement is medicine.

Tally Health Lands $10M for Personalized Longevity Platform

David Sinclair’s anti-aging company scales up.

Obesity Will Cost $4T Annually by 2035

Half the world will soon be overweight or obese.

WeightWatchers Acquires Sequence, Enters Obesity Drug Market

The $106M deal lets WW prescribe weight loss meds.

Kindbody Raises $100M, Reaches $1.8B Valuation

The fertility company eyes expansion, acquisitions.

Colleen Cutcliffe, Co-founder & CEO of Pendulum Therapeutics

The power of precision probiotics.

Steady Growth Pushes Xponential Fitness Over $1B in Sales

It opened a new franchise every 17 hours.

Ayble Health founder & CEO Sam Jactel

Democratizing preventative gastrointestinal care.

February 28, 2023

Planet Fitness Sets New Membership Records

The budget gym approaches $1B in annual sales.

February 28, 2023

Pickleball Venues Expand to Meet Growing Demand

The US is adding 130 courts per month.

February 27, 2023

Health Optimization Fuels Sleep Tourism

Better beds, calmer vibes.

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