What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

The Future of Personal Training Takes Shape

Leveraging tech, human coaches make new gains.

Morris Esformes, Co-founder of Malla

Making functional medicine the new standard.

Oura Acquires Digital Identity Startup Proxy

The smart ring maker eyes new markets.

Whole Foods Founder Opens Health-Optimizing Eatery

John Mackey’s holistic health ecosystem takes shape.

Pete Hull, Founder & Managing Partner of Fitstop

Scaling strength-based group training in the States.

Outdoor Exercise Boosts Brain Health

All activity is good, but outdoor exercise is better.

Embr Labs Secures $35M for Menopause-focused Wearable

Women’s longevity hinges on actionable menopausal care.

BetterUp Acquires AI Sleep Coach Crescent

Improving shut-eye for individuals and organizations.

Peloton Plots Relaunch of Its Brand, App

The connected fitness company deemphasizes hardware.

Any Distance Debuts Active Clubs Social Network

Prioritizing positivity, inclusion, and motivation.

Apple Plans AI-Powered Health Coach

The project could tie together its entire ecosystem.

OLIPOP, Prebiotic Soda Makers Scale Up

The segment is pushing drinkable gut health.

Fitness Mirror Maker FORME Goes Public

But interactive screens are a tough sell.

David Mehlman, Founder & CEO of Ommyx

Unlocking health and performance data.

InsideTracker Launches Women-Focused Longevity Testing

Women need insight into their hormonal health.

CrossFit Hands Off “Precision Care” Initiative

The company rethinks its healthcare effort.

Amazon Scraps Halo Wearables Division

It’s trading hardware for healthcare.

CrossFit Cuts 20% of Staff

The latest in an ongoing shakeup.

PVOLVE Enhances Hybrid Offering, Pushes Studio Expansion

New pricing, equipment, and identity.

WHOOP Now Quantifies Strength Training, Muscular Load

Its device goes beyond heart rate and steps.

Apple to Launch Journaling App for Mental, Physical Health

It’s entering a war of words with other mindfulness platforms.

Oura Enters Nationwide Retail Through Best Buy

DTC wellness startups seek brick-and-mortar boost.

Strava Debuts Spotify Integration

Music and movement go hand-in-hand.

Simon Belsham, Founder & CEO of The Healing Company

The brands democratizing integrated healing.

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