What’s happening.

Why it matters.

October 24, 2023

Signos Raises $20M for Metabolic Health Platform

CGMs for sustainable weight loss.

October 24, 2023

Experts Say Rucking Boosts Strength, Longevity

Carrying weight comes with major benefits.

October 24, 2023

Centr, HYROX Partner on Competition-Ready Fitness Equipment

Chris Hemsworth’s training platform is throwing its weight around.

October 19, 2023

Hydrow Explores CITYROW Acquisition

Connected fitness consolidates.

October 19, 2023

Rachel Blank, Founder & CEO of Allara Health

Extending women’s healthcare beyond fertility.

October 17, 2023

Researchers Say Run Clubs are “Therapy”

Improving mental and physical health in tandem.

October 17, 2023

Nike Launches Strength Training Equipment

The apparel brand’s fitness strategy bulks up.

October 17, 2023

Big Food, Pharma Conflicts Compromise Dietary Guidelines

The committee failed to disclose industry relationships.

October 11, 2023

FORME Acquires CLMBR, Targets B2B Sales

Equipment makers look beyond at-home fitness.

October 11, 2023

Supergut Founder & CEO Marc Washington

Prebiotics vs. the metabolic health crisis.

October 10, 2023

barre3 Acquires The Barre Code, Reaches 185 Studios

The deal unites two leading barre brands.

October 10, 2023

Fitness Brands Enter Mixed Reality

Quest 3 and Vision Pro offer a whole new world.

October 10, 2023

Jessica Facussé and Henrik Andersson, Co-founders of Little Lunches

Feeding the family, fighting childhood obesity.

October 10, 2023

Researchers Decode the Gut-Muscle Axis

Startups target microbiome optimization.

October 10, 2023

United, Therabody Partner for In-Air Wellness

Promising passengers the “best sleep in the sky.”

October 10, 2023

Digital Personal Training App CoPilot Adds $6.5M

Making one-on-one coaching accessible.

October 3, 2023

Consumers Want Better-for-you Breakfasts

Legacy cereal sales are sinking.

October 3, 2023

CDC Issues New Warning on Obesity Epidemic

22 states have crossed a dangerous threshold.

October 3, 2023

Energy, Hydration, Creatine Supplements See Sales Surge

Fitness supplements find new audiences.

October 3, 2023

Brandon Bean, Co-Founder & CEO of Lumin Fitness

Pioneering tech-personalized boutique fitness.

October 3, 2023

Maitham Dib, CEO of Vital

Enabling preventative healthcare with a single API.

September 27, 2023

Lululemon Teams with Peloton, Shutters MIRROR

The apparel brand exits digital fitness.

September 26, 2023

WHOOP Unveils AI-Powered Coach

Biometric-based health and fitness advice, on demand.

September 26, 2023

Vuori, Pvolve Partner For Community Activations

It’s the new brand playbook.