What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Jurica Barac, CEO of HIGHLANDER

Bringing together “the basics” for the ultimate hiking getaway.

Peloton Rebrands, Downplaying its Bike

Content, not cycling, takes center stage.

Equinox Unveils Luxury Loyalty Program

It’s comping Oura subscriptions, supplements, and more.

Wahoo Recapitalizes After Bank Takeover

Founder Chip Hawkins wipes debt clean.

Parsley Health Introduces Women’s Health Program

Holistic care has a new “homebase.”

Strava and Nike Sync for Workout Sharing

The integration unites exercisers across both platforms.

Tracksmith Opens Community Hubs in Brooklyn, London

Sportswear brands tap community for international expansion.

January AI Launches Predictive Metabolic Health Platform

And CGMs are only a small part of the equation.

Health Optimization Platform Lifeforce Raises $12M

Conventional wisdom isn’t cutting it.

Strava Reimagines Product, Prioritizes Community

It’s overhauling clubs, group experiences.

Oura, John Hancock Partner to Incentivize Healthy Habits

Sweat-to-save comes to your smart ring.

NewLimit Raises $40M to Cure Aging

Its first product will reprogram human immune cells.

Farmer’s Fridge Pushes Retail Expansion

But convenient, healthy meals are hard to scale.

Sweetgreen Opens Automated Restaurant in Illinois

The chain cuts costs with salad-slinging robots.

The Future of Personal Training Takes Shape

Leveraging tech, human coaches make new gains.

Morris Esformes, Co-Founder of Malla

Making functional medicine the new standard.

Oura Acquires Digital Identity Startup Proxy

The smart ring maker eyes new markets.

Whole Foods Founder Opens Health-Optimizing Eatery

John Mackey’s holistic health ecosystem takes shape.

Pete Hull, Founder & Managing Partner of Fitstop

Scaling strength-based group training in the States.

Outdoor Exercise Boosts Brain Health

All activity is good, but outdoor exercise is better.

Embr Labs Secures $35M for Menopause-focused Wearable

Women’s longevity hinges on actionable menopausal care.

BetterUp Acquires AI Sleep Coach Crescent

Improving shut-eye for individuals and organizations.

Peloton Plots Relaunch of Its Brand, App

The connected fitness company deemphasizes hardware.

Any Distance Debuts Active Clubs Social Network

Prioritizing positivity, inclusion, and motivation.

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