What’s happening.

Why it matters.

January 6, 2022

Nike Sues Lululemon, Claims MIRROR Infringes on Patents

Apparel makers clash over digital fitness IP.

January 6, 2022

Spoked Founder Richard Lang

Building an AI cycling coach.

January 6, 2022

Liteboxer Launches VR Workouts

The fitness subscription is coming to Oculus Quest 2.

January 3, 2022

The Breakaway Co-founder Jordan Kobert

Simplifying fitness data, starting with cycling.

January 3, 2022

Wild.AI Founder Hélène Guillaume Pabis

Unlocking female performance.

December 31, 2021

Zwift Readies New Smart Bike and Indoor Trainer

The company’s connected equipment is set to launch in July 2022.

December 28, 2021

Cult.fit Adds Four Companies in Acquisition Spree

With $145M in new funding, the company is rolling up health and fitness brands.

December 28, 2021

Experiential Athleisure: Alo Yoga to Open New Stores and Recording Studio

The apparel brand is pushing into music, entertainment, and wellness education.

December 21, 2021

Google Assembles an Apple Watch Competitor

Google is reportedly launching its flagship watch in 2022.

December 21, 2021

Opioid Recovery Startup Ophelia Raises $50M

Tiger Global led the company’s Series B round.

December 20, 2021

Superset Co-founder Taylor Pemberton

Creating a digital platform for fitness creators.

December 20, 2021

Found Raises $100M for Weight Management Platform

Startups are tackling the obesity epidemic.

December 18, 2021

Eying Growth, Athletic Greens Hires Kat Cole as President and COO

Cole joins a "wellness rocket ship."

December 18, 2021

PureGym Raises $400M to Fund Expansion

KKR acquires a minority stake, valuing the gym chain north of $2B.

December 17, 2021

FitXR Chief Product Officer Ben Jones

The future of group fitness is at home, not the gym.

December 16, 2021

Therapy, Meet Metaverse: Virtual Reality Augments Care

Can VR help address the mental health crisis?

December 16, 2021

Proteus Motion Founder Sam Miller

Pioneering three-dimensional strength and power.

December 16, 2021

The Talent Wars: Lights, Camera, Fitness

The treadmill is turning into the red carpet.

December 15, 2021

Restore Raises $140M For “Hyper Wellness” Centers

Services include IV drips, cryotherapy, infrared sauna, and more.

December 14, 2021

The New Rules of Sports Sponsorship

The creator economy has reached the stadium.

December 13, 2021

Cerebral Lands $300M in Funding, $4.8B Valuation for Mental Health Platform

The company quadrupled in value from earlier this year.

December 12, 2021

GT’s Living Foods Launches Cannabis-infused Kombucha

The new brew is set to hit California dispensaries.

December 12, 2021

Plant-based Meat Comes Down to Earth

Beyond Meat stumbles while new alt-proteins rise.

December 12, 2021

Lululemon Beats Earnings, Cuts MIRROR’s Outlook

Reflecting on connected fitness as growth slows.