What’s happening.

Why it matters.

June 27, 2021

CycleBar, Club Pilates Owner Xponential Fitness Files for IPO

Xponential Fitness, a holding company of boutique fitness brands, is going public.

June 22, 2021

Peloton Readies its Heart Rate-Tracking Wearable

Peloton is developing its own wearable to track workout intensity.

June 22, 2021

Mark Wahlberg-backed Fitness Studio F45 Training Files for IPO

Fitness franchise company F45 Training has filed to go public.

June 22, 2021

This Helmet is a $50K Fitbit For Your Brain

Neural tech company Kernel aims to make non-invasive brain recording technology widely accessible.

June 22, 2021

B2B Fitness: Peloton Enters Corporate Wellness

The connected fitness company is partnering with employers to provide exclusive offers on its digital content and popular equipment.

June 22, 2021

Facebook’s Zuckerberg: The Future of Fitness is in VR

The Facebook exec believes virtual reality is the future of fitness.

June 22, 2021

Gym Visits Rebound, Approaching Pre-Pandemic Levels

Across the industry, things are looking up.

June 21, 2021

Star Power: The Athletes, Celebrities, and Influencers Investing in Health & Fitness Brands

Prominent pros are leveling up, becoming venture capitalists or founders in their own right.

June 17, 2021

Glucose Monitoring and Metabolic Health Startups Scale Up

A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.

June 17, 2021

Beyond the Bike: The Connected Rowing Wars are Heating Up

As funding flows to home fitness startups, the connected rowing wars are getting interesting.

June 17, 2021

Social+ Fitness: Community-focused Apps Outpace Competitors

The strength of a brand’s digital community can make or break fitness companies.

June 17, 2021

Nutrition Bars Cash In On Brain and Gut Health

A new batch of bar makers are doubling down on brain health.

June 17, 2021

The Peloton of ‘X’ Trend Goes Global

The connected fitness competition has gone global.

June 17, 2021

Investors Bet Millions on Plant-based Chicken Nuggets

The battle of the chicken alternatives is heating up.

June 15, 2021

Smart Rings to Offer Contactless Payments

The pandemic accelerated interest in wearable technology and touchless payments.

June 15, 2021

Barry’s and FORME Announce Exclusive Partnership

Barry’s X content will be available exclusively on FORME devices, which will be displayed and sold at Barry’s studios.

June 15, 2021

lululemon Seeks New Health & Fitness Patents

The company has filed a number of health- and wellness-related patents this year.

June 15, 2021

How lululemon’s Acquisition of Mirror is Playing Out

As the economy reopens, lululemon expects its bet on the omnichannel guest experience to pay off.

June 1, 2021

Leaked Document Shows Nestlé Poor Record on Health

The majority of its product portfolio is unhealthy.

April 24, 2021

Gen Z: The Ultimate Wellness Consumer

April 20, 2021

F45 Training Enters Pilates with New Studio Concept

FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.

December 20, 2020

Salad Chain Sweetgreen Expands into the Suburbs

The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.

June 30, 2020

The Future of Personal Training

In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.

February 24, 2020

Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone