What’s happening.

Why it matters.

October 14, 2021

LeBron James Invests in Connected Fitness Company Tonal

James will also contribute to product development, social content, and workout programming.

October 13, 2021

Mindbody Acquires ClassPass, Secures $500M Investment

Wellness booking platform Mindbody is acquiring subscription-based fitness marketplace ClassPass.

October 12, 2021

Around the World: Fitness Brands Go Global as Competition Heats Up

The global competition for the trillion-dollar fitness consumer is heating up. 

October 12, 2021

Retail, Remastered: The New Storefront

Fitness and activewear brands are all-in on experiential shopping.

October 12, 2021

Daily Harvest Chief Supply Chain Officer Ricky Silver

Chief supply chain officer Ricky Silver discusses the brand’s approach to prioritizing sustainability. 

October 12, 2021

FitOn Raises $18M to Fuel Growth in Digital Fitness

The digital fitness & wellness app has amassed 10M users to date.

October 10, 2021

Fitt Insider Debrief: iFIT Presses Pause, CrossFit Enters Healthcare, Les Mills Goes Omnichannel

The top stories impacting the business of fitness and wellness from the past week.

October 8, 2021

Volt Athletics Co-founder & CEO Dan Giuliani

Volt Athletics co-founder & CEO Dan Giuliani on AI-powered fitness.

October 8, 2021

Assistive Tech: Increasing Access and Destigmatizing Disabilities

Overlooked for years, assistive tech hopes to turn the corner.

October 5, 2021

Peloton of Pilates: High-tech Reformers Have Arrived

Pilates wants in on the connected fitness boom.

October 4, 2021

Putting the “Sport” in esports: Virtual Athletics and Multiplayer Fitness

Virtual athletic competitions are on the rise.

October 3, 2021

Amazon Enters Fitness, Doubles Down on Wearables

Amazon continued its healthcare push this week.

September 28, 2021

Health Club Operator Life Time Files to go Public

The Minnesota-based fitness chain is returning to the stock market.

September 28, 2021

Playpulse Secures $2M for Its Gamified Fitness Bike

Into the fitness metaverse.

September 28, 2021

Rewire Fitness Co-founder and CEO Sun Sachs

Building cognitive resilience for athletic endeavors by holistically tracking mental recovery and physical readiness.

September 27, 2021

The Rise of DTC Men’s Health

The fertility market, which has traditionally focused on women, is turning its attention to the other half of the population.

September 27, 2021

The Zzz Economy: Sleep Tech Startups are Scaling Up

Sleep companies are catering to a growing group of consumers in search of quality rest.

September 26, 2021

Fitt Insider Debrief: Peloton’s B2B Play, Hydrow’s New Funding, MIRROR’s CEO Steps Down

The top stories impacting the business of fitness and wellness from the past week.

September 20, 2021

Elektra Health Co-founders Alessandra Henderson and Jannine Versi

Combating menopause with Elektra Health co-founders Alessandra Henderson and Jannine Versi

September 20, 2021

Retail Wellness: Big Boxes and Pharmacies Move into Healthcare

From wellness hubs to primary care clinics, the retail landscape is shifting.

September 20, 2021

Connected Clothes: Redefining Wearable Tech

Exploring the future of tech-integrated fabrics.

September 19, 2021

Fitt Insider Debrief: Apple Fitness+, On Running, Digital Health, and More

The top stories impacting the business of fitness and wellness from the past week.

September 19, 2021

On Running: Sprinting Into the Public Markets

The Swiss-based activewear company made its public debut last week.

September 13, 2021

Calling it Quits: Burnout is Causing an Employee Exodus

As the pandemic rages on, employers must prioritize workforce well-being in order to entice and retain talent.