What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Athleta Launches Digital Platform for Women’s Well-being

Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.

Nike’s Arsenal of Apps

Hoping to own the customer experience, Nike is redefining itself.

Championing Mental Health, Elite Athletes Are Becoming Advocates and Investors

Activist athletes are taking up the torch to fight mental health stigma.

From High-performance to Hangovers: The Rise of Clean Hydration

Consumers are increasingly reaching for cleaner hydration options.

Recover Athletics CEO Nick Stewart

Building an injury prevention and recovery app for endurance athletes.

Micro-Gym Startup Silofit Raises $10.25M

Building a network of private fitness spaces, Silofit hopes to turn the concept of micro-gyms into a massive business.

MyYogaTeacher Founder & CEO Jitendra Gupta

Raising $4M in funding, growing to 100K members, and the importance of building human connection in a digital environment.

Hyperice Acquires Core, Enters Mental Wellness

Recovery tech company Hyperice acquired Core, makers of a handheld meditation device.

From VR to Health-tracking, Facebook Could Define the Future of Fitness

Facebook could play a key role in shaping the evolution of Fitness 3.0.

The Big Business of Direct-to-Consumer Dentistry

Forward-looking startups hope to give dental care a rebranding that has been long overdue.

The Future of Food: Indoor Farming Startups Raise Billions in Funding

Pending further innovation, we may well be on the edge of an agricultural revolution.

Do Health Apps and Wearables Actually Work?

A double-edged sword, health apps and wearables have transformative potential but not all can be trusted.

Breathwrk Co-founder and CEO Max Gomez

Breathwrk is on a mission to change the health of the world through breathing.

Obe fitness Investment

Obé Raises $15M from Athleta, WW, Samsung Next & CAVU

The digital workout platform combines entertainment and fitness to create an engaging at-home experience.

The Next Real Estate Frontier: Wellness

The pandemic increased the market for healthier living, accelerating access to wellness real estate options.

Athletic Footwear: Smaller Brands Pull Ahead of The Pack

Smaller running brands are steadily carving away a niche of runners who value performance, inclusivity, and authenticity.

CityRow Raises $12M for Connected Equipment & Studios

As funding flows to home fitness startups, the connected rowing wars are heating up.

The Billion-Dollar Business of Pet Wellness is Booming

With millions of additional pet owners brought on by the pandemic, the pet wellness industry shows no signs of slowing.

Peloton Plans to Launch Video Game Content

The smart bike maker will debut a video-game-inspired workout called Lanebreak.

JOON Raises $2.3M to Reimagine Employee Wellness Benefits

JOON aims to transform the space by offering flexible, individualized well-being benefits.

Sugar-Free Sweets: The Quest For Healthy Candy

Better-for-you candy companies want to satisfy your sweet tooth without the post-snack regret.

IPO Watch: The Health and Fitness Companies Going Public This Year

Hoping the market stays hot, health- and fitness-focused brands are lining up to cash in.

iFIT Health and Fitness Acquires Sweat for $300M

The fitness equipment maker acquired women's health and fitness platform founded by popular fitness influencer Kayla Itsines.

Peloton Competitor Echelon Fitness Weighs IPO

The company is fielding interest from investors that could fetch at least $100M in new funding.

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