What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

The Great Unbundling: Physical Therapy Gets Broken Down
From digital PT to stretching studios
Patent Wars: Peloton Sues lululemon, iFit, and Echelon
Peloton goes on the offensive.
Better-for-you Booze: JuneShine Raises $24M for Hard Kombucha
Its Series B was led by Amberstone and Litani Ventures
Outdoor Activity Platform AllTrails Lands $150M
The international trail finder wants to tap community
Sportswear Maker OMORPHO Launches with $5M in Seed Funding
The weighted performance gear comes from a cast of former Nike execs.
Evernow Founder and CEO Dr. Alicia Jackson
Empowering menopausal women to become CEOs of their health
Balanced Co-founder & CEO Katie Reed
Creating a digital fitness for older adults.
Fitness x High Fashion: Home Gyms Go Luxe
Designers give fitness equipment a high-end makeover.
Famtech Startups Combine Parenting, Wellness, and Innovation
From naptime tracking to plant-based baby food and education.
Daily Harvest Reaches $1.1B Valuation in $77M Funding Round
The DTC company serves up ready-made, healthy eats.
COR Founder & CEO Bob Messerschmidt
Creating an in-home nutrition and fitness information ecosystem with blood spectroscopy
On Strong Earnings, Xponential Fitness CEO Declares: “Gyms are Back”
It's the "grand reopening" of the fitness industry.
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