May 26, 2020
Fitness, But Make It Free
More than ever, local parks, trails, and bike lanes have become a respite from an isolated, sedentary existence.
May 19, 2020
Gyms and Studios Reopen. And Then What?
Like the rest of the economy—and the country at large—gym owners are weighing the pros and cons of returning to business as usual.
May 12, 2020
The High-Performance Lifestyle
A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.
April 28, 2020
Scott Galloway: SoulCycle’s At-home Bike is “Dead on Arrival”
April 27, 2020
Apple Fit: Building a Personalized Health & Fitness Bundle
Apple Fit could become a fortress of content, personalization, and even coaching within its existing ecosystem
April 18, 2020
Erasing Stigmas: The New Wellness Playbook
Wellness upstarts are eliminating cultural stigma by normalizing highly personal or taboo topics like mental health and sexual wellness.
April 14, 2020
Sold Out: The Fitness Equipment Shortage
April 14, 2020
Losing The War On Childhood Obesity
April 9, 2020
Layoffs Hit Mindbody And Classpass
April 7, 2020
Forme Life, a New Connected Fitness Company, Combines Mirror with Tonal
April 5, 2020
8 Charts That Explain COVID-19’s Impact on the Fitness Industry
March 31, 2020
The Bull Case For Boutique Fitness
With nowhere else to go, fitness providers are searching for digital tools to help them reach exercisers and monetize their efforts.
March 10, 2020
SoulCycle’s At-home Bike and Variis by Equinox
March 4, 2020
Caring For An Aging Nation
While self-care has become synonymous with the booming wellness economy, senior care has become a crisis in the making.
February 24, 2020
Fitness is Booming, so is Obesity
February 24, 2020
Low T: The Emerging Opportunity in Direct-to-Consumer Testosterone
February 9, 2020
Zwift Restructures, Rethinks Hardware
February 7, 2020
How Hip-Hop Made Plant-Based Cool
January 29, 2020
Glamping, The Next Wave of Wellness
January 6, 2020
Fitt Insider Outlook 2020: What’s Next In Fitness & Wellness
We’ve taken stock of emerging fitness and wellness trends to create the 2020 Fitt Insider Outlook.
December 31, 2019
Fitt Insider Outlook 2019: What’s Next In Wellness
December 18, 2019
The Connected Fitness Wars
December 14, 2019
The Impact of Dry January
December 11, 2019
How Astrology Became Wellness