Posts byJoe Vennare

Person wearing WHOOP band in an ice bath
The New Wearables Playbook
Always on.
HYROX pair crossing the finish line
The Race for Competitive Fitness
Full sprint.
Row of people doing yoga wearing WHOOP bands
WHOOP Raises $575M, Hits $10B+ Valuation
Strap in.
A man and woman performing a squat at the gym
ACSM Rewrites Strength Training Rules
Iron era.
Oura App
Oura Acquires Gesture-Control Startup
Next layer.
Woman receiving a red light massage
Doctors Self-Experiment With Longevity Protocols
Early adopters.
Hims Super Bowl Ad
Healthcare Marketing Goes Rogue
Targeted ads.
Amazon AI Health Assistant
DIY Healthcare Accelerates
Consumer-first.
Tennis serve
Play Powers the $2T Sports Economy
Movement matters.
Oura Ring in snow
Smart Ring Growth Signals a New Era of Wearables
Free form.
Group of exercisers taking a water break
Wellness Becomes Brand Infrastructure
In fashion.
Woman putting on an LED face mask
Longevity Reprograms Beauty
Inside out.
Mobile health tracking
The New Economics of Preventative Health
Spending shift.
Woman stretching outside
Americans are Budgeting $60B for Fitness
Money well spent.
lululemon Store Interior
Lululemon CEO Exits as Activewear Evolves
Brand fatigue.
Woman using Bodd's full-body scanner
Body Scan Tech Powers GLP-1 Care
Beyond BMI.
Man squatting at the ATHX Games
Adidas Enters Hybrid Fitness
ATHX goes global.
Hand holding with Oura rings
Oura Explores Payments, Digital Identity
LifeOS.
Woman performing a standing twist exercise using Tonal in her apartment
Hybrid Strength Fuels Longevity
Unpacking Tonal’s trends.
Group of runners in the street
Gen Z Drives Strength, Social Workouts
Strava data, decoded.
Equinox Yoga Studio
Gyms Pivot to Longevity
Equinox evolves.
Woman doing yoga on mat
Global Wellness Economy Surges Toward $10T
A new way of life.
WHOOP band
WHOOP Eyes IPO, Glucose Monitoring
Strap in.
Labs by hims & hers
Hims & Hers Enters DTC Diagnostics
Betting on bloodwork.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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