Calm Unveils Clinical Mental Health Programs

Business Wire

Moving the business beyond mindfulness, Calm is pushing further into healthcare.

What’s happening: Launching a new app early next year, Calm Health aims to address the full spectrum of mental health needs with condition-specific programs, medication tracking, and more.

Available to health insurers, care providers, and employers, the service hopes to “bridge the gap” between mental and physical health care.

For context: Founded in 2012, Calm helped move meditation into the mainstream. Aspiring to be “Nike of the Mind,” the company was valued at more than $2B in a 2020 funding round.

But, as the consumer mindfulness market became increasingly competitive, the app maker began looking for new growth opportunities.

  • Earlier this year, Calm acquired Ripple Health Group, a healthcare tech startup building digital tools for caregivers.
  • In July, Ripple CEO David Ko became Calm’s chief executive, replacing co-founders Michael Acton Smith and Alex Tew.

But, in August, the company laid off 20% of its staff as usage fell from pandemic highs.

Sound familiar? Pursuing a similar path, Headspace merged with telehealth company Ginger in a $3B deal last year. More recently, it acquired mental wellness app Shine.

Punchline: Aligning with the shift toward integrated well-being, Calm said mental and physical health are deeply intertwined. As consumers continue to buy in, this trend will reshape industries, from fitness to healthcare.

Breaking down the business of fitness and wellness

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